This is a brand still being wrongfully underestimated. Longines „The Longines RailRoad“ – 1580 Euro In its segment do always compare a Longines to any other watch. Longines offers a watch for almost every taste and size. It is the strength of Longines to be able to react so quick and to have such a huge collection on the markets. I always say: If a competitor thinks about launching a new watch for a stunning price, Longines will have the watch earlier on the market, in a better quality and for a better price. In almost all segments Longines offered and offers at least one benchmark. Hamilton Khaki Navy Frogman Titanium – 1345 Euroįor years now Longines did set the standards. Compare in this segment what Hamilton offers and do not spend more money than necessary. The last years Hamilton launched some incredible watches – sporty and elegant – being perfectly executed, some of them with amazing technology for almost no money. The brand belongs to Swatch Group and therefore benefits of all synergies of such an industrial group. The perpetual calendar of Frédérique Constant offered for 7995 Euro is a doozie! Have you ever dreamed of possessing a perpetual calendar? Now you can buy one without the need to get into high debts.įrédérique Constant Slimline Perpetual Calendar Manufactureįrédérique Constant „Slimline Perpetual Calendar Manufacture“ Today Frédérique Constant and Alpina develop and manufacture their own calibres and complications. The brands businesses started with buying movements, parts and cases and assembling them to a complete watch. The Geneva manufacturer and his little sister Alpina sell affordable luxury. This is NOT a ranking! Only Swiss brands are listed! (Yes, I know that there are also German and Japanese watches that would fit in here …) The brands are listed in alphabetical order. To get a net price please deduct 16,66 %. The prices mentioned in the article are in Euro including 20 % VAT. If you wish to buy a watch in the near future – either on an emotional or rational base – do remember my benchmarking, be critical, ask questions and be sure for what you spend your money. The brands shown and discussed underneath are Swiss manufacturers that in my eyes set the actual benchmarks the latter for mechanical wristwatches of course and not for quartz driven calibres. That´s not morally reprehensible, that’s how it is! In the end it is of course our personal decision either to buy rational or emotional, to understate or show off.Įvery industry has its products that set the benchmarks Through emotions and by creating a diverse world of products you can create dreams and sell them.Įmotions often make blind and for a dream you often pay more than you should. The Swiss Watch Industry sells luxury products no one of us actually needs, but products that are highly emotional and desirable. These 10 renowned brands offer best and newest technologies and excellent quality at unbeatable prices. Rolex Oyster Perpetual Cosmograph Daytona - 11.300 Euro